Client: Pur
A vegan and cruelty free serum and skincare brand, Pur needed an identity that stood out from the rest. To stand out in a sea of pastels and delicate visuals. 
This comprehensive serum brand is brimming with botanical ingredients - Spanish lavender, willow bark, and sea fern - that work together to target wrinkles, lax skin, pigmentation, and dryness, leaving the skin feeling soft and supple. In addition to being vegan, they're free of parabens, phthalates, SLS, mineral oil, petrolatum, paraffin, DEA, and polyethylene beads.
To answer this brief, I used the botanical ingredients to inform the colour palette for the brand. I used bold interpretations of these ingredients to stand out in a direct juxtaposition to all other brands. The logo design announces the name of the brand and what that the product is.