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Client: A New Leaf
A New Leaf is not like your typical plant nursery. They strive to create the coolest and most vibey shops with the best cared-for plants and most unique pots you will ever find. We're talking plant-lover heaven.
A New Leaf needed help to create a brand identity that was fun and fresh; unlike anything that has been seen before. I chose a bold and masculine typeface to create immediate contrast with every other feminine and scripty nursery/florist in the competitor's market. I offset that with some more natural lines, like you would find in nature to really accentuate the leafy, green and boho vibe A New Leaf wanted for their brand identity.
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![](https://cdn.myportfolio.com/f0e2e135-a27b-434f-a126-a6933f46e82a/b8efddd3-9274-4566-ae2a-36a89d185d53_rw_3840.png?h=81cc7882a69776d7dc88383d38b20c91)