Client: A New Leaf
A New Leaf is not like your typical plant nursery. They strive to create the coolest and most vibey shops with the best cared-for plants and most unique pots you will ever find. We're talking plant-lover heaven.
A New Leaf needed help to create a brand identity that was fun and fresh; unlike anything that has been seen before.  I chose a bold and masculine typeface to create immediate contrast with every other feminine and scripty nursery/florist in the competitor's market. I offset that with some more natural lines, like you would find in nature to really accentuate the leafy, green and boho vibe A New Leaf wanted for their brand identity.