Client: Endless Summer (Music Festival)
The California-set music festival has a reputation that precedes itself and a loyal fanbase that returns time and time again. The music festival offers a winning combination of Californian sun, a fantastic line-up, and camping options. It is family-friendly and has a laidback, surfer vibe. 
The client wanted a design that read and translated well. I chose Babas Neue; a bold sans-serif typeface that exudes readability and accessibility and entices a call to action with its regular fanbase of alternative music fans of all ages. The client insisted on the translation of where the music festival was being held and the laidback surfer vibe it entailed; the decision for simple shapes and bold colours was deliberate in order to fulfill the brief and communicate the vibe.